Whisky : technology, production and marketing
Inge Russell, Graham Stewart, Charles Bamforth
Whisky: Technology, Production and Marketing explains in technical terms, the science and technology of producing whisky, combined with information from industry experts on successfully marketing the product. World experts in Scotch whisky provide detailed insight into whisky production from the processing of raw materials, to the fermentation, distillation, maturation, blending, production of co-products and quality testing, as well as important information on the methodology used for packaging and marketing whisky in the twenty-first century. No other book covers the entire whisky process from raw material to delivery to the market in such a comprehensive manner and with such a high level of technical detail.
* Only available work to cover the entire whisky process from raw material to delivery to the market in such a comprehensive manner
* Includes a chapter on marketing and selling whisky
* Foreword written by Alan Rutherford, former Chairman and Managing Director of United Malt and Grain Distillers Ltd
* Only available work to cover the entire whisky process from raw material to delivery to the market in such a comprehensive manner
* Includes a chapter on marketing and selling whisky
* Foreword written by Alan Rutherford, former Chairman and Managing Director of United Malt and Grain Distillers Ltd
카테고리:
년:
2003
판:
1
출판사:
Academic Press
언어:
english
페이지:
366
ISBN 10:
0126692025
ISBN 13:
9780126692020
시리즈:
Handbook of alcoholic beverages series
파일:
PDF, 6.74 MB
IPFS:
,
english, 2003
이 도서의 다운로드는 권리 소유자의 요구에 따라 불가합니다